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Compiled by DAN MCCARTHY Posted April 22, 2015 Filed Under: LIFESTYLE

Whenever Robyn Exton attempt to produce HER, a social platform and dating app built by females for homosexual and bi-curious females, she knew that almost all (or even all) for the present internet dating sites in presence for either straight or homosexual everyone was primarily fashioned with men at heart.

HER creator and CEO Robyn Exton. Image via Twitter.

“ I was thinking it had been ridicous no body had yet developed a dating application that has been created by and designed for homosexual or bi-curious ladies,” she claims. “That’s how all of it type of started.”

HER ended up being initially launched as being a play that is pure dating app two years back underneath the neogism “Dattch.” Exton noticed about 30 % of users had been currently in a relationship, but nevertheless wished to be held through to that which was occurring within their particular scenes. So after tweaks and re-branding (Exton’s background is with in brand consting), and launches into the UK, l . a ., san francisco bay area, and nyc, HER formally established in Boston this weekend that is past. Relating to Exton the Hub had been a rational option, as Boston ended up being among the top towns regarly needed.

“Our girls don’t get together for average of 10 times, therefore there’s a a lot longer time when they must be chatting to every other,” she claims. “once you just have actually a photo of the face you’ve got absolutely nothing to speak about, so our pages utilize content and local activities to assist girls fulfill one another and talk.”

Exton adds having a laugh: “It’s got all of the lesbians, and exactly what links the lesbian community online.”

As soon as users install the application, profiles are presented one at the same time. But alternatively of simply a profile image and a swipe-left or interface that is swipe-right the pages include Instagram and Pinterest sensibilities, with mtiple photos, individual explanations, and community social activities “pinned” to a profile. When users “like” each other, communications could be delivered, and dialogues will start. Furthermore, the website that is main a weblog having a spread of lesbian lifestyle content that is a mix of geo-specific topical articles and much more general filler (ie: “Lesbians and their pets”).

In towns where HER is real time and boasting a community that is active of (she remains mum on individual figures), Exton states the reaction happens to be acutely good through the LGBTQ community.

“Everyone loves that girls show up and say, if I was gay swingtowns or straight‘ I had no idea. We had been simply interested. And today I’ve met a girl whom I’m dating, and we nevertheless don’t know if I’m homosexual or straight but at the very least there’s a grouped community where i could accomplish that and stay me,’” she says. “Then we’ve had individuals engaged and getting married … showing tattoos they got, or even the pet they met up.”

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